YouTube has confused millions of creators by releasing “Hype Points” without explaining anything about them. In a very unusual decision, YouTube removed the Top Trending videos and has since replaced that feature with Hype. In mid May 2026, no one really has a clue what Hype means or is.
From our understanding, YouTube accounts have the ability to use “Hype Points” to “Hype” a long form video. We cannot find the functionality to “hype” short form videos as the “Hype” button is not part of the user interface for mobile short form videos.
The interface is very janky on mobile as some long form videos don’t have the “Hype” button visible unless you swipe right.
When clicking the “more information” button on the “Hype” tab, this is what it explains:
How to hype:
Pick a video you love uploaded in the last 7 days
Give points to hype it up
Watch it soar up the leaderboard
Which videos can I hype?
For now, only some channels under 500k subscribers can be hyped. Not all videos are eligible during this test.
What is a small creator bonus?
Smaller creators get bonus points when you hype their videos. The smaller the creator, the bigger the bonus!
How much can I hype?
You can hype three more times this week.
This is a great way for smaller creators to have the incentive to publish more content on YouTube. Small creators can often struggle because having a small number of subscribers likely means it will be hard to trigger the YouTube Shorts Feed algorithm and it is definitely harder to get found on the YouTube home feed.
We will continue to track this test and see if there are any legs to this type of hyping or pushing of smaller creators. For now, it seems that it is a game played by the creators rather than the best videos being discovered and “hyped” to the top. That is not to say that this behavior won’t change, but not many users are actually using the “hype” feature yet.
YouTube Shorts Analytics Shows Hype Points
When looking at the analytics of YouTube Shorts in the YouTube Studio App, there is a location for “Hype” in the First 7 days under the Engagement tab. It is interesting that this location for data is available when there is no way for a user to Hype a YouTube Short video in the user interface.
This is not uncommon for YouTube as you can successfully predict what is going to happen in the months to come based on the YouTube Studio app. This is how we found out, and predicted, that YouTube Image Posts were getting more impressions in the YouTube Shorts Feed.
Expect to see small content creators getting Hype points on YouTube Shorts in the very near future. There are more and more short form video specific channels being created on YouTube. With the “Hype” feature being a way for users to find new creators it would only make sense to really push the hype feature through short form videos even more so than long form videos.
As soon as we start to see data tracking for “Hype” points on short form YouTube Videos, we will update this post with a strategy of how to get more impressions and exposure through the “Hype” tab on the YouTube mobile app. This could be a game changer for smaller creators, but it has to be implemented into the user interface of short form videos on the YouTube mobile app.
If you have a popular YouTube Channel, you have likely noticed that the views for Short Form and Long Form videos have been lower than usual at the end of April 2026. You are not going crazy; this is a glitch in the system at Google/Youtube.
We started to notice the lower number of views in the Monetization tab on the YouTube Studio app in mid April 2026. For Channels we administer that receive over 2 million views per day, the data were showing less than 400,000. Some of the Channels that are not yet monetized are showing a number that is much smaller than anticipated by those looking to qualify for YouTube Shorts Feed ads.
For several days YouTube creators were left wondering if their views had, in fact, dropped significantly or if there was another issue. Any time views drop on a YouTube Channel most creators assume it is something they have done to “shadow ban” themselves on the YouTube Shorts Feed or through the algorithm.
Fortunately, this looks to be an issue that is being address within YouTube and Google. We noticed that on Wednesday, April 29th, 2026 the views on the monetization tab seem to be jumping back to where they should be. If you were concerned that April 22, 23 or 24 was showing very little data for your goal of monetization, you are not alone.
We believe there is a possibility that this glitch could have been caused because YouTube is very close to rolling out YouTube Image Posts in the YouTube Shorts Feed for all accounts. We are seeing much higher numbers on YouTube Image Posts and have predicted this will be Google’s attempt to challenge Instagram.
In the next few weeks, look for the YouTube Studio app to show live views and realtime data for YouTube Image Posts. We are still trying to determine if YouTube Image Post impressions count towards the YouTube Shorts Feed monetization. The wording in the app is “YouTube Shorts views” so we are guessing the YouTube Image Posts impressions are starting to get added to the total views number which likely caused the glitch in the data from April 20-24, 2026.
UPDATE: This was a small glitch and the YouTube Studio app started updating the analytics for YouTube Posts starting again on April 20th, 2026. It is important to note that this glitch will likely happen again.
It is also interesting to think about why this glitch happened from a coding standpoint. For quite some time we have been adamant that Google is going after Instagram through YouTube Posts. The reason they have a fighting chance is the analytics and money. On Instagram, there is very little money to be made simply on views. There is a ton of money to be made on sponsor deals but Instagram does not have the ad network that Google/YouTube does.
Is it possible that YouTube is ramping up something big with YouTube Image Posts? Are they going to start pushing them out into more feeds. On very busy channels, Image Posts are getting less than 5% of the overall impressions and views through the YouTube Shorts Feed. Will this number inch closer to 10% or 15% in May and June of 2026?
We will continue to track and monitor YouTube Image posts. If you are not already posting Images to the YouTube Community tab, you are missing out on many impressions and, more importantly, more subscribers and viewers that want to see your content. When posting YouTube Image Posts in the early part of 2026, you will be differentiating your YouTube Channel and will likely benefit in the future. The same happened with YouTube Shorts back in late 2020.
On Thursday, April 16th, 2026 the data for YouTube Posts stopped populating in the YouTube Studio app. For the first 24 to 48 hours most assumed it was a glitch that would be fixed. We are now three (3) full business days later and there is still no data for YouTube Image posts from April 17th, 2026 onward.
We know YouTube has been “testing” Image Carousels in the YouTube Shorts Feed. We also know that these Image Posts are showing up in the realtime live data in the YouTube Studio App. While creators can see realtime data, there is no deeper dive into data by clicking on the title of the Image Post. When clicking on the title of a YouTube Short or Long Form form video, there is much more data to dig into.
Is this a sign that YouTube Image posts are not successful in the YouTube Shorts Feed? While we have found tremendous success with Image Posts, we have noticed that some of the bigger YouTube Channels are not finding such success.
In an example, we run a YouTube Channel that has about 10k subscribers and each Image Post receives between 1.5k and 2k likes. The 1.5k to 2k likes are coming on Image Posts with less than 5k impressions. The Masters Golf Tournament has over 650k subscribers and their Image Posts are averaging well below 5k likes. In fact, if you look at the Image Posts prior to Sunday, April 12th, the Masters YouTube Channel we receiving well under 2k likes per Image.
This data tells us that YouTube is starting to push more impressions and views to YouTube Image Posts but they recently cut off the analytical data. We believe they are going to push that data into another part of the YouTube Studio App and will allow creators to dig deeper into the data of the Image Posts. This will help creators move from Instagram to YouTube much more seamlessly.
UPDATE: We are now in mid May 2026 and YouTube is pushing more and more Image Posts into the YouTube Shorts Feed. While we are seeing many more views, impressions, likes and interactions, there is still no sign that the views or impressions of YouTube Image Posts are counting towards the 10m number needed for monetization.
It is hard to argue that 10 million short views in 90 days is a lot. There are very few new or young YouTube Channels that have the ability to reach this type of audience. We firmly believe that in the next 3-6 months YouTube will start counting the impressions of a YouTube Image Post towards the monetization through the Shorts Feed.
What does this mean for you? We have repeatedly suggested to start sharing more Image Posts through the YouTube Community tab as part of your content strategy. Beginning in early May 2026, we are starting to see Image Posts receive more impressions than many short form videos are receiving views.
This is especially apparent in the regions in which high speed Internet access is sparse. If you have a subscriber base in Myanmar or Sri Lanka, you will likely find that you get more likes on Image Posts than Short Form videos. This makes complete sense because those countries do not have an infrastructure built out to allow all citizens to stream short form videos throughout the day.
Not all niches are going to benefit from Image Posts as much as subscriber bases in more remote areas. That said, there are plenty of opportunities to utilize YouTube Image Posts to not only grow your subscriber base, but potentially achieve YouTube monetization with the help of impressions and views of YouTube Image Posts. If you want to discuss a strategy in which you can make money on YouTube, email us at jesse@wojdylosocialmedia.com.
As of late April 2026, we are starting to see YouTube Post live views counting towards total views. This is interesting because there is nowhere to see actual views of YouTube Posts within the YouTube Studio App. It is likely the case that YouTube will blend impressions and views in terms of determining monetization.
We have stated numerous times that Google is going after Instagram through YouTube Image Posts. They are continuing to push these images more and more through the YouTube Shorts Feed. It would benefit both the creators and YouTube to have these views counting towards monetization.
With YouTube stating they are only “testing” Image Posts in the YouTube Shorts Feed, this is likely their way of not including these impressions or views until it is completely rolled out.
We have worked with a number of channels that are getting over 10k likes per day on Youtube Image Posts. This is likely going to be a way that YouTube creators can create a separate stream of revenue and a better way to reach fans than having to switch apps to read Instagram comments.
If Google truly wants this to work, they need to improve the way in which YouTubers can privately message each other. Now that YouTube has Image posts, people are going to want to send DMs. How they will roll this out is anyone’s guess.
Over the last few years, YouTube has drastically changed the monetization requirements. There was once a time when you could simply sign up for a YouTube account and attach Adsense and make money off ads. That is no longer the case. Google and YouTube have struggled with spam so they changed the requirements making YouTube Channels prove they have popularity and longetivity.
In April 2026, the requirements to qualify for the Shorts Feed ads monetization includes 10 million Shorts Feed views in 90 days. Note that the total number of Shorts Feed views can vary widely depending on the Analytics you are viewing. The only way to truly know how many views are counting towards your running total in 90 days is to look in the YouTube Studio app under the monetization tab.
Receiving 10 million views in 90 days is a lot. Now that YouTube is pushing Image Posts in the YouTube Shorts Feed, we suspect many YouTube creators will parlay Image Posts with Short Form videos in an attempt to qualify for monetization.
As of April 17th, 2026, Image Post views in the YouTube Shorts Feed do not count towards total monthly views nor monetization. That said, we are only a few days into YouTube Image posts showing up in the live realtime YouTube Studio data. That data is still a little broken as not all YouTube Image Posts are showing live data.
In the next few weeks, we expect to hear much more about the value of a view on the YouTube Shorts Feed with an Image Post. We do not know any metrics on these posts as the title is not clickable in the YouTube Studio app.
There are going to be many different metrics that determine which Image Posts show up in the Shorts Feed versus Short form videos. Obviously, audience watch retention isn’t going to factor as these are still images. We believe Like(s) Per Total Viewer(s) will determine which Image Posts go viral in the YouTube Shorts Feed. We will continue to test this, but in our early testing, it is definitely number of likes that is pushing YouTube Image Posts.
YouTube Shorts, Instagram Reels and TikTok videos are all vying for the audience that wants to mindlessly scroll through short form videos. Creators are left to wonder if they should post the same video to all social media platforms or will this cause them to be delisted or shadow banned? Here is what we know.
Each video shared on a platform has meta data. This meta data tells algorithms information about the video. Where the video was taken, what type of smartphone it was taken on and all the coding that goes into the video. When sharing a short form video on YouTube, Instagram or TikTok, the algorithms know if that video is unique.
When we first started using YouTube Shorts in November 2020 we decided to post unique videos only to YouTube to see what would happen. What happened was amazing. The YouTube Short specific channel blew up. In fact, to this day, it is still one of the most watched YouTube Channels in the golf industry.
For the first year of that particular channel, we did not publish a single short form video to Instagram Reels or TikTok. The unfortunate situation was that many screen recorded the golf short videos and started to get a lot of traction on TikTok and Instagram. In fact, there were several Facebook pages created that build followings over 25,000 strong.
What this taught us is that the first location you share the video should be the most important. The first social app you share the video to will be the place that the entire Internet knows the video was first published. Crawlers and algorithms are so good in 2026 that within seconds of a new video being published, it is crawled and indexed.
If you are a creator that wants to optimize YouTube Shorts, we strongly suggest posting to YouTube first. We certainly discourage any sharing of videos with the TikTok watermark or any watermark. While this may not be a major factor in the algorithm, it is a huge factor when it comes to the viewers of the video. A quick way to get a negative swipe away percentage is to have videos with watermarks of other platforms on them.
Will You Get Less Views with a Watermark Video?
We often see YouTube videos with the TikTok watermark with millions of views. It is not uncommon to see the same thing on Instagram Reels. How are these videos breaking through the algorithms when this is clearly duplicate content?
The answer is the content is loved and adored by the audience it is being served. While most videos that are duplicate content will not go viral, some will. All of that being said, we would never encourage a content creator to reshare a video with a watermark of another social platform.
The reason isn’t just based on the negative signals in the meta data. It is the feel of the viewer that sees that video on a different platform. There are certain audiences that will never care if the TikTok logo is bouncing around on the screen, but there are many that will. The videos that go viral that are duplicate content are being served to audiences that want mindless content.
If you are a content creator that shares on multiple platforms, it would be advisable to make the content slightly unique for each platform. All content creators know their audiences so it would behoove them to create a unique style on each specific platform. This takes work and creativity but the best creators can do that with no problem.
If you have spent any time in the YouTube Studio app, tracking the views received from short form videos, you likely know that within the first few minutes of a video being published, it is predictable how viral or popular that video will become.
One of the metrics in the YouTube Studio app is data for the First 24H. If this is a metric that YouTube is showing creators, it has to matter, right? Yes and no. Here is what we have learned.
If you have a YouTube Channel that has successfully been added to the YouTube Shorts Feed you know within five (5) minutes of publishing the video how many views are likely to come. For small YouTube Channels, getting 50-100 views in the first 10 minutes of a video being posted is very common. For larger channels, you may find that short form videos receive 500-1000 views in the first time minutes. For huge YouTube Channels, thousands of views start pouring in from the YouTube Shorts Feed within seconds of publishing a new video.
The first few minutes set the foundation for the lifetime of the video. If you are a smaller YouTube creator and you get 1000 views in the first two (2) minutes of a video it is either going to be incredibly viral or crash and burn. There is no in between.
The reason a video that gets 1000 views in the first few minutes crashes in the YouTube Shorts Feed is due to lack of engagement. The YouTube algorithm is taking in all the data from users including swipe away ratio, audience retention, likes vs dislikes and total watch time. If users are not engaging properly, YouTube could push it off the YouTube Shorts Feed and the video could end up getting very few views for the rest of its lifetime.
The flip side is also true. If in that first 10 minutes the engagement is strong, with many people liking the video, sharing it with friends and watching repeatedly, the YouTube Shorts Feed may push it to a higher level feed. When a normal YouTube Short video gets 2000 views, a viral video could get 50,000 views.
Are the First 24 the Most Important?
The first 24 hours of a video published to YouTube are the most important. That said, they are not all that matters. Note that each topic and industry has a slightly altered algorithm based on how the fans or viewers consume content.
We have administered a Golf YouTube Channel that gets a small amount of views for the first week the video is published, let’s say 5,000 views in the first week. Any other YouTube Channel with this type of first 24 hours and first week would finish with around 6,000 to 7,000 views.
On many of the golf videos, the views remain at several hundred a day for month. Giving the video over 50,000 views by the time all is said and done. The ultimate goal is to have 10 of these types of videos that have staying power in the YouTube Shorts Feed but it is nearly impossible to determine which videos have slow building longevity and which videos are going to go viral for the first 24 hours and then completely fall off.
YouTube has given creators access to all the analytical data they want through the YouTube Studio app. To the second, creators can see how many views are building on a specific video. This makes testing not only fun, but much more effective. Over time, we suspect we will see more and more YouTube creators creating some videos that go viral in the moment, for the first 24 hours while also publishing more evergreen content that should slowly build over time.
If you are a YouTube creator with a large channel and you want some analytical advice and research, reach out to us at jesse@wojdylosocialmedia.com. We know which metrics matter and which should be ignored based on your topic area and industry.
Why the First 24 Hours Are So Important
Since the early days of social media algorithms, timing and engagement have always been the two most important factors. Being first is better than being best. At least initially. The reason the first 24 hours are so important is the same reason the book Blink, by Malcolm Gladwell, was a New York Times bestseller.
The first impression for most human beings is the most important impression. We’ve all heard “love at first sight” or “go with your initial gut instinct.” This is very true when it comes to social media. In all of our data collection, it is very rare for a YouTube Short form video to start incredibly slow on the YouTube Shorts Feed and pick up steam.
This is not to say that a YouTube Short form video won’t build stability over time, but if the video started with a whimper, you can be rest assured it will not be one of your more highly viewed or viral videos. The first impression is the most important impression and on social media, that is about 5 to 6 seconds.
We would never suggest trying to pack everything into a 6 second video, but having a hook within the first 6 second is absolutely necessary. There is a reason you are seeing more and more videos with the peak moment of the video at the very beginning and after 10-15 seconds they start the full coverage of the video. Expect more and more of this because the first impression is the most important impression in the YouTube Shorts Feed.
Does a Video Ever Take Off After the First 24 Hours?
We have discussed, at length, that most viral YouTube Short form videos take off rather immediately. So, is it the case that a video ever starts very slow and takes off a few days later? This is rare, but it is possible and here is why.
The reason it is rare is because the YouTube Shorts Feed is programmed to give new videos an hour or two to gain important algorithm data. This often happens in the two hours after the video has been published. That said, there is the possibility that the video is simply not picked up by the Shorts Feed and could be picked up later.
The likelihood of this is very low, but to trigger it, we strongly suggest doing some basic search engine optimization (SEO). This includes resharing the video on another social platform. Linking to the video from a website. Mentioning the video in a story. Or even adding the video to the Community page through a YouTube post.
These are all ways that the YouTube algorithm could be pinged and will pick up the video. We have seen success with videos that start average to slow and pick up the pace later, in terms of views. We very rarely see a video get little to no views and then find success on the YouTube Shorts Feed at a later time.
When a video repopulates in the YouTube Shorts Feed, it is usually a video that has had some traction and success. It may have gotten a like or reshare from a power creator on YouTube that triggers it to populate again in the YouTube Shorts Feed.
If you find that your videos are not getting picked up by the YouTube Shorts Feed, we would encourage you to spend some time sharing and promoting your favorite published video to other places on the Internet. This will tell Google and YouTube that you think this is a good video and other people should get to see it. The more SEO you do for your YouTube Channel, the more likely you are going to find that you get picked up in any and all algorithms.
We reported there was a “glitch” in the YouTube Studio data that was reporting live views for YouTube Posts, specifically YouTube Image Posts, a few weeks ago. As of Monday, April 13th, 2026, YouTube Studio is now show all live views for YouTube Image Posts.
Interestingly, we are not able to click on a YouTube Image Post and grind into the data deeper within YouTube Studio. We suspect that will come in the near future with the next major YouTube Studio app update.
Since early April 2026 we have been reporting on the increased amplification of YouTube Image Posts in the YouTube Shorts Feed. The reason most creators were not sharing Image posts or polls/quizzes was the fact there was no way to track how successful these posts were. Now we can.
As we continue to move forward with Google challenging Instagram, we can expect to see more and more analytical data available to help creators grow their audience for still images, polls and quizzes.
If you are looking for the realtime live views on YouTube Studio, you will notice the Short form videos are the tall and narrow thumbnails and the Image post are the rectangular and long thumbnails in the image below.
If you have posted a YouTube Image in the last 24 hours and it is getting views on the YouTube Shorts Feed, you will immediately notice this piece of content showing up in the YouTube Studio realtime data.
With YouTube Short form videos you can click on the thumbnail or title of the video and get much more data including how viewers found the video, engagement on the video and type of audience. In fact, there are dozens of pieces of realtime data that help creators better understand how people find their videos.
This type of analytical data is not available for YouTube Image posts yet, but it will be coming shortly. We are seeing the total number of live viewers for the last 60 minutes and the last 24 hours now include the views of YouTube Image posts.
One of the metrics that the YouTube Studio is pushing in April 2026 is “Videos growing your audience.” Within this metric, analytics tracks new viewers who returned. YouTube tells us this is “new viewers who discovered your channel and returned on another day to watch your content.”
While we never suggest anyone get too obsessed with a single metric within the YouTube Studio app, this is an important one. Since its inception, YouTube strives to be the place where people go to watch video content. They are expanding that with YouTube Image Posts with polls and quizzes, but overall, they want to dominate video content on the web and on your TV.
A very important metric when trying to determine whether someone likes a Channel is to see if they come back another day. This is not something you can manipulate as a creator as your viewers will have to decide for themselves if your content is worth of returning.
Note that it could take time to build an audience that wants to come back. Remember that the YouTube Shorts Feed is working to find an audience for your content. Maybe the initial audience they found for your content is not the audience that enjoys and returns. The most important thing for a creator to do is to never give up. Keep posting content.
Unless your content is completely useless, YouTube is going to find people that want to watch what you are sharing. It would be valuable to look at the content that is causing “new users to return”, but there is no reason to obsess and try to make one specific video over and over.
While this is one of the more important metrics to grow your channel, remember that users want to watch quality content. The goal is not to fool or manipulate them. The goal is to understand what they enjoy and try to give them what they want to return for. Kind of like owning a business.
If you have been following along, YouTube Image Posts are Google’s challenge to Instagram. On Wednesday, April 8th, YouTube took another step at challenging any other picture or photo sharing app. YouTube allowed users to find individual URL for each YouTube Image Post. This was not possible prior.
When clicking the “Share” button on a YouTube video on mobile, there is now an option to “Repost on YouTube” as well as “Copy link.” The “Repost on YouTube” is also new as of March 2026, but the “Copy link” option is much bigger for Search Engine Optimization (SEO) reasons.
Any time there is any opportunity to post a link from a highly authoritative website, you can be rest assured the SEO world is going to be all over it. So much so that the new Digg had to shut down because of the SEO power that a Digg dot com link offered.
Now that we are seeing a copy link button on YouTube Image Posts, it will be a short amount of time before we start seeing YouTube Image Posts showing up at the top of Google Search, Google Image Search and YouTube Search.
For those that do not know, the Google algorithm was built on links. A highly authoritative website linking to another website gives Google the signal to rank it higher in search. SEO experts and gurus are going to start linking to these YouTube Image Posts and we will start seeing them anywhere the Google search algorithm is deployed.
There is absolutely no reason to not be posting to YouTube Images at this point. Google has basically told creators they are going all in with Image Posts and now there are opportunities to link to these images. We will track the optimization of these posts and will report when they start to populate. Here is an example of a Walk for Peace Monks in Houston, Texas post on YouTube Images.
The next step will be for YouTube to allow creators to embed posts with an embed code. An embed is nothing more than a link to the YouTube Image with a iFrame that allows the image to show up on someone else’s website. This is all search engine optimization and most will never even know.
SEO Value of Individual URLs
A URL, Uniform Resource Locator, is simply the address of a webpage. This is the http:// that you see in the URL bar of the browser. What many may not realize is there is an entire generation of Internet or web users that have never used a browser nor do they understand what a URL is.
The webpage address is the home of the content. The only way Google, or any algorithm, can rank content is to have a URL. This URL is then assigned a value called PageRank. The higher the PageRank, the more likely that particular webpage address is going to rank high in search results on YouTube, Google or any other search engine.
What many YouTube creators do not know is their virality is often associated with the fact that they are doing natural search engine optimization (SEO). Every time a YouTube video is embedded on another website or hyperlinked in a news article, it is getting SEO juice to rank higher in search.
The more popular a YouTube Channel, the more likely SEO is happening naturally. If a video goes viral on YouTube, it behooves news outlets and other websites to link to that video or embed it on their website. All these links and embeds send signals to Google and YouTube that this webpage address should rank for keywords related to the topic.
Time and again we see YouTube Shorts go viral simply because the beat of a song hits at the exact right moment. In March and April 2026, that beat has been the viral 360 cello version of the Charlie XCX song. This beat got very popular because it was part of the latest Bridgerton season. All the women started making Instagram Reels and it made its way to YouTube Shorts.
Peter Gregson is the composer of the song and here is his YouTube Channel. Prior to this instant hit, he did not have much traction on YouTube or in the music industry. He has since started to make a few YouTube Shorts which have gone semi viral. If he continues to push the 360 song to be used with any type of peaceful or calm video, he will have even more virality.
For those wondering what started this Internet trend, look no further than Netflix. The 360 song was featured in Hyacinth’s recital dance from Bridgerton Season 4. Instant virality. It does not hurt that the beat of the song makes you naturally want to skip or rock your head from side to side. Any human being with rhythm wants to move to this beat.
We will continue to track and see what Peter Gregson does with the new fame and publicity. We certainly hope he starts posting more behind the scenes information through YouTube Posts. Now that he has a viral beat, it will likely be the case that many other Shonda Rimes TV shows will have music by this incredible composer.
Now that Bridgerton is starting to slow down in terms of viewership, it will take the group fitness community to keep this hit song going. There will be thousands of yoga instructors, pilates coaches and general fitness teachers using this song which will make anyone that is fit interested in adding it to their favorite playlist.
